Bella Hadid stars in the Alo pre-fall 2026 campaign. Photo: Mert & Marcus / Alo
Bella Hadid fronts ALO’s pre-fall 2026 campaign. She brings her cool, focused energy to the activewear brand’s newest wellness story. The Los Angeles-born model stars in a campaign built on a simple idea. It’s that feeling good comes from small, steady habits.
Movement, meditation, rest, and time alone shape its mood. Rather than sell wellness as some perfect finish line, ALO frames it as personal, something that shifts from one day to the next.
ALO Pre-Fall 2026 Campaign
She stays firmly at the center of it all. Wet-look hair, glowing skin, and direct poses bring a sharp fashion sensibility to the sporty setting. Key ALO looks include the white Airbrush Better Together Bra with matching leggings, the black Airlift Rebel Bra, the Accolade Shorts, the Sheer Glow Bra, and sleek black-and-white separates worn with the ALO Trail Sneaker.
The ALO campaign shows Bella in motion. Prada’s Days of Summer catches her in stillness, and the contrast says a lot about her range.
