Wallpaper* Exclusive June 2026 Special News Weekend / Tech Can Insta360’s Luna Ultra Shake Up The Monocultural Action Camera Market?/ By Jonathan Bell

Despite the mini boom in conventional camera sales – by which we mean compact and SLR digital, not film, cameras – there’s a great swathe of contemporary content creators who only really know one type of image-capturing device.

The influencer’s weapon of choice has a very intentional form factor, one that favours hand-held, arms-length filming, with a swivelling, gimbal-stabilised camera system and a screen that flips from conventional landscape to the all-important portrait mode.

This is the new Insta360 pocket camera, a fresh challenger in a market that has come to be dominated by the DJI Action Camera.

This Chinese firm – Shenzhen Da-Jiang Innovations Sciences and Technologies Ltd. – started out making drones before branching out into ultra-compact influencer-focused action cams in 2019, going head-to-head with GoPro.

The American manufacturer couldn’t keep as DJI rapidly accelerated in look, feel and quality and whilst GoPro has now in fact attempt to go pro with the new Mission 1 cinema camera, DJI now rules the roost for both pocketable vlogging cameras and drones – it has around 90% of the drone market.

Enter Insta360. The new ultra-light Luna Ultra wants in on this action and hopes to do so through a partnership with Leica. Incorporating a 1″ sensor and 8K imaging, the Luna Ultra uses a Leica Summicron lens for its main video and photo capture, with a telephoto lens capable of up to 6x loss zoom.

The impressive technical specs are supported by the vertical form factor, which not only includes an integral tripod but also has a detachable 2” OLED touchscreen. For those who present, the touchscreen can double up as a microphone, allowing you to commentate at a distance (up to 20m) while preserving excellent sound quality.

The screen also allows you to remotely control the camera framing, while onboard object and AI-powered facial tracking pairs with the 3-axis image stabilisation to keep things stead