Fashiongonerogue Exclusive Summer News Weekend 2026 / Hailey Bieber is Victoria’s Secret’s It Girl This Summer / By Joanna Elizabeth

Hailey Bieber just made the case that a bra is a complete outfit. Victoria’s Secret’s It Girl Dressing 2026 campaign puts Bieber at the center of a summer wardrobe built around intimates worn as the main event.

Victoria’s Secret It Girl Dressing 2026 Campaign

Photographed by Zoey Grossman, the images are warm and unhurried. Bieber moves through six Victoria’s Secret styles, and stylist Gabriella Karefa-Johnson does the work of making each one feel deliberate.

There’s a gray Cotton Exploded Logo bra worn with a soft skirt, a black Push-Up Wireless Bandeau under a leather jacket, and a leopard top with low-rise denim shorts. The Y2K references are there, but they are grounded by Hailey’s modern cool.

The Victoria’s Secret edit also includes the Sheer Reveal Unlined Modern Bralette, the Cotton Short-Sleeve Bralette Crop Top, and the VSX Elevate Triangle Plunge Front-Close Sports Bra. The proposition across all six is the same: that the line between lingerie and dressing has stopped mattering.

One summer, two very different campaigns, one face. See how Hailey Bieber shows up for Mango summer 2026 next.